CEO Dawlance Calls for Effective FTAs with Trading Partners
Staff Report
Chief Executive Officer (CEO) Dawlance Umar Ahsan Khan on Friday urged the government to effectively negotiate Free Trade Agreements (FTAs) and bilateral agreements with trading countries to boost the non-traditional exports of the country.
Additionally, Pakistan should take measures of cutting energy rates and tariffs to provide an enabling environment for exporting products.
Chief Executive Officer (CEO) Dawlance Umar Ahsan Khan stated this while addressing a press conference accompanied by Can Dincer, Chief Commercial Officer of Türkiye and South Asia at Arçelik here on Friday.
They also announced to start exporting the first Pakistani-made Air Conditioners from Pakistan.
CEO said that Pakistani engineers had made first locally made air-conditioned that would also be exported in the future.
He said that the existing current FTAs were not favorable as the imports had increased while exports were down.
The officials further quoted high taxation and energy costs as major impediments making them uncompetitive in the market.
He said that Pakistan had double taxation compared to other countries whereas the energy costs were also very high making the cost of doing business tough.
He called the government for considering to reduce the energy rates and tariffs to make Pakistani products competitive in the international market.
While talking about Chinese products, he said that the competition was not a new thing as they were competing them successfully due to following high-quality standards.
On this occasion, Dawlance, Pakistan’s leading home appliances manufacturer launched a new range of premium products, under the umbrella of “Dawlance Prima Line – Designed for Better”.
Catering specifically to the Pakistani market, this ground-breaking product range is a continuation of the company’s legacy of providing cutting-edge solutions, to meet the evolving needs of the consumers.
Dawlance is a wholly-owned subsidiary of Arcelik, the flagship of Türkiye’s Koc Group – the largest manufacturer in Europe, which is providing investments and technological expertise to create innovative technologies in Pakistan.
The ‘Dawlance Prima’ range of products embodies modernity and sophistication and offers state-of-the-art technology and sleek designs, tailored to elevate the lifestyle of Pakistani consumers.
Dawlance Prima Line’s debut product category, the No-Frost Refrigerator, offers solutions for the unique challenges and preferences of the Pakistani market.
The product has special features to ensure reliable performance, despite the scarcity and rising prices of energy in the region, which cause power fluctuations and load-shedding.
Crafted with top-notch European technologies and quality standards, Dawlance Prima Line products will set a new benchmark for innovation, efficiency, and aesthetics. By the end of the year 2024, other Dawlance Prima Line products will also be introduced in Pakistan.
Emphasizing to the contribution of Arçelik’s experience in international markets and expertise in innovation to the Pakistani market, Can Dincer said, adding that, “Dawlance is strengthening its position as the leading home appliances company in the market with investments.
“We provide Pakistani customers with innovative and sustainable products and solutions.
Can Dinçer added: “Pakistan stands out with the potential of its young population. We see Pakistan as a key developing market for local manufacturing, R&D, and future export hubs. We believe in the potential of Pakistan. Power Firms Add Rs 396b to Circular Debt
We will further invest in production, technology, retail, and customer experience in the country. I believe that our position as the no. 1 white goods manufacturer in Europe will further add value for our business and customers in Pakistan.”
Khan stated: “It is a proud moment for us to achieve this great milestone in elevating the quality of home appliances in Pakistan, with the ‘Dawlance Prima’ line.
