Coco-cola in Pakistan: Rs 5 billion for new initiatives

Karachi: Coca-Cola in Pakistan pledged Rs 5 billion for new global initiatives, with the priority on Covid 19 – to stop its spread on the occasion of its 135th anniversary. It has taken several other initiatives which included provision of jobs in Pakistan.

The Coca-Cola in Pakistan will spend Rs3 billion in partnership with reputable local non-profit organizations to help those most affected by the epidemic.

The company‘s Covid-19 relief activities are underway in Pakistan. From the timely distribution of life-saving ventilators to the distribution of protective equipment to frontline health workers help the government prevent disease.

Given the deadly rise of the third wave, the Coca-Cola Foundation is working to expand the scope of its underground relief activities. In addition, this Ramadan, Coca-Cola, in partnership with Rizq, a non-profit organization working for the food community in Pakistan, donated more than 600,000 meals in 13 cities during the holy month.

This 135th anniversary year is truly a unique one, as the company builds a complete network organization with better digital channels in its operations and communications – constantly evaluating market research to stay entertained and For example, at times it contributes to the economy. Coco-cola has created about 10,000 jobs in Pakistan.

Highlighting the company’s history in Pakistan, Fahad Ashraf, VPP and general manager for the Pakistan and Afghanistan region at the Coca-Cola Export Corporation, said, “We are almost as old as Pakistan, and Pakistan is home.

He said that their success quickly linked to the success of the nation, and in these uncertain times when food emergencies in Pakistan are as important as health emergencies, they cannot celebrate Birthdays without giving priority to the people of Pakistan.

Stop the Spread is part of Coca-Cola’s sustainable umbrella initiative for social development programs that prioritizes women’s empowerment, access to clean drinking water, and shaping a world without waste.

As a result of this work in Pakistan, coco-cola spends more than one billion rupees on these social development programs.