PM’s Youth Programme Partners with FrieslandCampina Engro Pakistan

Prime Minister’s Youth Programme signed a landmark Letter of Intent (LOI) with the
FrieslandCampina Engro Pakistan Limited (FCEPL). This collaboration aims to bolster economic development by focusing on financial inclusion and capacity enhancement of dairy farmers in the Sindh and Punjab provinces.

The signing ceremony, held at Marriott Hotel Islamabad, marks a significant commitment to promote youth employment and economic empowerment within Pakistan’s dairy sector. Under the National Youth Development Framework (NYDF), the collaboration leverages the flagship programs of both organizations to create impactful opportunities for eligible farmers.PM Orders Policy for Sportsmen’s Financial Security Through Jobs

Rana Mashhood, Chairman PMYP emphasized, “We believe that the holistic development of youth should be achieved through collaborative and cross-sectional approaches. Projects like this demonstrate that together, we can achieve great things,” emphasized Chairman PMYP, Rana Mashhood

Rana Mashhood, Chairman PMYP emphasized, “We believe that the holistic development of youth should be achieved through collaborative and cross-sectional approaches. Projects like this demonstrate that together, we can achieve great things,” emphasized Chairman PMYP, Rana Mashhood.

Key Areas of Collaboration:

1. Value Chain Financing: The initiative will adopt value chain financing for dairy and livestock farmers, enabling them to secure loans for purchasing exotic cows, mechanization, solar solutions, and farm infrastructure.
2. Training and Capacity Building: FCEPL will provide comprehensive training to farmers, enhancing their skills and knowledge to ensure sustainable growth and development.
3. Engagement and Inclusion: The programme targets dairy farmers, livestock farmers, and milk suppliers in Sindh and Punjab, aiming to integrate them into the broader economic framework through financial support and capacity building.

Programme Highlights:

• Prime Minister’s Youth Business & Agriculture Loan Scheme: This scheme will be a key component of the collaboration, providing financial assistance to dairy farmers registered with FCEPL.
• Economic Empowerment*: The programme seeks to drive economic empowerment and social engagement among the youth by promoting entrepreneurship and training.

This partnership exemplifies a significant step towards empowering the youth of Pakistan and enhancing the capabilities of the country’s dairy sector through impactful initiatives.