Uzbekistan appoints Rohail Ikram as brand ambassador to promote tourism
A.Zee
Lahore: Rohail Ikram, Chairman Pak-Uzbek Trade and Culture Centre is appointed as brand ambassador in Pakistan to promote tourism in Uzbekistan tourism, by the ministry of the tourism Republic of Uzbekistan.
This appointment was announced by Taimur Mirzav, Advisor and deputy minister of tourism of Uzbekistan.
A graceful celebration took place in Lahore at Pak-Uzbek Trade and Culture Centre.
On this occasion, Taimur Mirzav briefed the audience about tourism opportunities in Uzbekistan.
He said that Uzbekistan is located in the heart of Central Asia, ready to expand its travel and tourism industry with its rich cultural and historical heritage, friendly people, and natural beauty.
The government of Uzbekistan believes that its tourism sector has high growth potential.
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“The government is also developing pilgrimage tourism. Uzbekistan has become a business hub for the CIS and Central Asian countries for several reasons including geographic location, stability, economic performance, and positive attitude to global business together with its brotherly relations to neighboring nations. Uzbekistan has been a lucrative destination for investment, business, and trade,” he added.
He further said that the Shrines of Samarkand Memorial complex of Imam Abu Abdullah Muhammad ibn Ismail Al-Bukhari, a legendary theologian, collector of hadith is a prominent destination for religious tourism.
There is vast scope for business tourism with the objective of capitalizing and developing lucrative business tourism opportunities in Uzbekistan. He further said that trade delegations, exhibitions, festivals, seminars, conferences, forums, summits, roadshows, corporate training, summer/winter schools, cultural festivals, and entertainment events.
He further said, “Great Silk Road is located in the territory of modern Uzbekistan, where ancient trade routes crossed”.
Ikram explained that Uzbekistan retained great opportunities in medical, healthcare facilitation in Uzbekistan eco-tourism and recreation and cultural attractions.
