Ufone Wins Top Honors at Dragons of Asia Awards 2026
Ufone has garnered international acclaim by securing two prestigious awards at the Dragons of Asia Awards 2026. The company earned a Gold Dragon in the highly competitive Best in Media category for its innovative Super 5 campaign, along with a Black Dragon Award in Marketing Discipline for the Babar Azam’s Lost Phone campaign. This recognition marks Ufone as the sole Pakistani telecom brand to win a Gold at the event.
Ufone’s Campaigns Spotlight Creative Marketing
The Gold Dragon-winning Super 5 campaign centered on Ufone’s exclusive Super 5 package, which allows customers to share data, calls, and SMS with up to four friends or family members. Featuring popular comedian Tabish Hashmi alongside former cricket stars Younis Khan, Shoaib Malik, Abdul Razzaq, and Saeed Ajmal, the campaign cleverly generated intrigue through social media teaser videos. These teasers hinted at a possible cricket comeback by the legends, only to reveal them competing for a spot in Hashmi’s Super 5 group. Launched in February 2026, the campaign ran across television and digital platforms, attracting widespread media attention and millions of online views.
Meanwhile, the Black Dragon-winning Babar Azam’s Lost Phone campaign promoted Ufone’s Weekly Grand Offer. Initiated in February 2025, it featured Pakistan’s cricket captain Babar Azam sharing on social media that he lost his phone and contacts, leading fans on a search before unveiling the special offer. The campaign quickly became viral, amassing over 10 million views and capturing global interest.
Significance for Pakistan’s Telecom and Marketing Sectors
These accolades reflect Ufone’s focus on producing marketing that is both culturally relevant and strategically creative, demonstrating how consumer insights can be transformed into engaging brand stories. Syed Atif Raza, Chief Commercial Officer at PTML, expressed pride in the achievements, stating, “We wanted our campaigns to be something people would talk about, not just watch.” He emphasized that the recognition fuels Ufone’s ambition to extend its influence beyond Pakistan, highlighting the strength of locally crafted concepts on the global stage.
For Pakistan’s telecom industry, Ufone’s success at an esteemed platform like Dragons of Asia signals growing international competitiveness and is a positive indicator for advertising innovation within the region. It shows the potential for Pakistani brands to resonate globally through clever use of popular culture and consumer-centric messaging.
