Apple to Pay $250M in Siri AI Features Lawsuit Settlement
Apple has agreed to pay $250 million to settle a class action lawsuit concerning its marketing of artificial intelligence features for Siri ahead of the iPhone 16 launch. The lawsuit accused Apple of exaggerating the availability and capabilities of its AI upgrades, particularly related to Siri, which did not arrive as promised when users purchased the new devices.
The complaint alleged that Apple created the impression that advanced AI functionalities would be immediately available on the iPhone 15 and iPhone 16 models, influencing buyers’ decisions based on incomplete or delayed features. Plaintiffs claimed this constituted false advertising since the improvements to Siri and AI tools were not fully realized at the time of purchase.
Apple did not admit any wrongdoing in court but opted to settle the matter instead of continuing with litigation. Under the settlement terms, eligible U.S. customers who purchased the iPhone 15 or iPhone 16 between June 10, 2024, and March 29, 2025, may receive up to $95 per device.
The upgrade to Siri was first previewed in 2024 with the launch of Apple Intelligence at the Worldwide Developers Conference (WWDC). The company promised a significantly enhanced assistant designed to operate with AI capabilities similar to other leading conversational agents. There were also reports pointing to potential integration with Google’s Gemini model, along with options to choose from various third-party language models in the upcoming iPhone operating system.
This settlement comes just weeks before Apple’s annual developer conference scheduled for June 8, 2026, where the company is expected to showcase the AI-enhanced Siri. The case highlights growing scrutiny over tech companies’ marketing practices around AI features as consumer expectations rise.
Apple remains a key player in the AI assistant space, and the resolution of this lawsuit marks an important moment for the company’s ongoing efforts to deliver competitive AI innovations embedded within its ecosystem.