“A Piece of Cloth” iPhone Pocket Available Worldwide Tomorrow
Apple has partnered with ISSEY MIYAKE to launch the iPhone Pocket, inspired by the Japanese brand’s “a piece of cloth” concept.
The iPhone Pocket features a unique 3D-knitted construction that fits any iPhone and can hold multiple everyday essentials for convenience.
Users can carry the iPhone Pocket in various ways, including handheld, attached to bags, or worn crossbody for versatile usage options.
The accessory comes with two strap options, short and long, each designed to suit different styling preferences and occasions.
Short straps are available in mandarin, purple, lemon, pink, peacock, cinnamon, sapphire, and black, offering a wide range of vibrant colors.
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Long straps are available in cinnamon, sapphire, and black, providing minimalistic choices for users who prefer a simpler, elegant look.
Yoshiyuki Miyamae, design director at MIYAKE DESIGN STUDIO, emphasized the accessory allows users to explore the joy of wearing iPhones creatively.
Manufactured in Japan, the iPhone Pocket reflects craftsmanship and innovation, developed collaboratively between ISSEY MIYAKE and Apple Design Studio teams.
The special edition iPhone Pocket will be available from November 14 at prices of $149.95 and $229.95 worldwide.
It can be purchased via the official website of Apple and select Apple Store locations in the U.S., U.K., Japan, South Korea, and internationally.