easypaisa Audio Nikahnama Campaign Scores Yet Another Global Victory at MADSTARS Korea 2024
ISLAMABAD: easypaisa has once again demonstrated its excellence on the international stage, by bagging two silver awards at MADSTARS Korea 2024 in the “Audio Stars” and “Sustainability Development Goals Stars” categories. This recognition comes from its innovative “Audio Nikahnama” campaign, which has garnered widespread acclaim for its impact and creativity nationally and on a global scale as well.Easypaisa App-A successful story of digital payments
The “easypaisa Audio Nikahnama” is a pioneering initiative designed to enhance understanding of marriage contracts in 7 different languages as well as sign language, particularly for women in Pakistan. By utilizing technology, easypaisa has successfully dismantled cultural barriers, providing women with the knowledge they need to make informed decisions about their futures. The campaign’s success is evident in its ability to resonate with diverse audiences and its positive impact on society.
Commending the success of her team, Rifah Qadri, Head of Marketing & Corporate Communications, Telenor Bank/easypaisa, said, “We are incredibly honored of the recognition that easypaisa Audio Nikahnama has received at the MADSTARS Korea 2024. This underscores our commitment to driving meaningful impact and addressing societal issues through innovative tech-based solutions. With the easypaisa Audio Nikahnama, we initiated the difficult conversations about women’s empowerment and financial inclusion. It’s a campaign that personally affects all women in Pakistan, thus creating the impact it has.” She added, “This accolade reaffirms our belief in the power of digital solutions to drive positive change through creativity. Kudos to all our teams that have made this possible. As we continue to expand and innovate, we remain focused on our mission to enhance financial inclusion and create meaningful opportunities for everyone.”
Recently, Rifah Qadri made history by becoming the first Pakistani to win the ‘Courageous Client Award’ at The Caples UK. In addition, the Audio Nikahnama campaign won a bronze in the ‘Not for Profit’ category, a silver in the ‘Mobile’ category, and a gold in the ‘Audio’ category as well.
Earlier in the year, the “Audio Nikahnama” campaign solidified its success by winning three gold and two bronze awards at the prestigious Dubai Lynx Awards, underscoring its significant impact and effectiveness in driving social change. Additionally, easypaisa won two bronze awards at the CLIO Awards, making it the only Pakistani brand to be recognized that year for its Audio Nikahnama campaign. The campaign was honored in the “Specific Target Audience” and “Use of Platform/Native Integration” categories in the audio and digital/mobile mediums. These achievements highlight easypaisa’s continued success on the international stage.
With over 45 million registered mobile accounts and counting, easypaisa continues to lead Pakistan’s digital financial services landscape. The company remains dedicated to fostering financial inclusion and envisions a financially inclusive society through the power of collaboration and technology.
