JazzCash And Binance Explore Virtual Asset Collaboration
Binance, the world’s leading global blockchain ecosystem and cryptocurrency exchange by trading volume and users, and JazzCash, Pakistan’s leading digital financial services platform and part of the VEON Group, have signed a Memorandum of Understanding (MoU) in Abu Dhabi to explore potential collaboration aimed at supporting the responsible growth of virtual assets in the region.
VEON’s JazzCash and Binance have signed an MoU to explore potential collaboration aimed at supporting the responsible growth of virtual assets in the region. Picture shows Murtaza Ali, CEO JazzCash, and Rachel Conlan, Global CMO of Binance, along with their respective team members during the signing ceremony in Abu Dhabi.
As Pakistan’s virtual asset regulatory framework continues to evolve with the establishment of Pakistan Virtual Asset Regulatory Authority (PVARA) to oversee digital asset activities, momentum is building to foster innovation while ensuring compliance. This MoU establishes a preliminary framework for discussions between the two organisations. Together, Binance and JazzCash intend to explore potential areas of collaboration related to education, awareness, and the possible development of virtual asset solutions that align with regulatory requirements and market needs.
Rachel Conlan, Chief Marketing Officer of Binance, said “Binance is proud to partner with JazzCash as we work together to drive the responsible growth of digital assets in Pakistan and across the region. With regulatory frameworks like PVARA paving the way, this collaboration represents a significant step toward expanding financial inclusion and empowering more people to access the benefits of blockchain technology in a secure and compliant environment.”
Binance has over 280 million registered customers worldwide. The company offers a broad range of products and services including trading, finance, education, research, and Web3 innovation, all underpinned by robust security and compliance standards. Binance is committed to building an inclusive crypto ecosystem that expands financial access and freedom globally.
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Murtaza Ali, CEO of JazzCash, said “JazzCash has always championed technologies that expand financial access while promoting secure and inclusive participation in the digital economy. By entering into this exploratory MoU with Binance, we are advancing our efforts to understand how global digital-asset trends can support Pakistan’s evolving regulatory landscape. We aim to engage responsibly, support regulatory progress, and advance opportunities that build trust, transparency and innovation for our customers.”
Serving over 55 million customers and more than 750,000 merchants across Pakistan, JazzCash offers a broad portfolio of digital financial services, including payments, lending, insurance, welfare disbursements, and Government to public payments; solutions designed to advance Pakistan’s digital economy.
With a growing focus on AI-driven services and digital commerce innovation, JazzCash is also exploring future opportunities that align with Pakistan’s evolving regulatory landscape, positioning itself to responsibly evaluate emerging technologies such as blockchain and virtual assets.
Both Binance and JazzCash agreed that any future collaboration will align with Pakistan’s evolving regulatory landscape, advancing only as the necessary approvals, licensing requirements, and definitive agreements come into place.
