Saudia joined the World Travel Market 2025 in London to highlight its global network growth and strengthened connectivity with Pakistan and beyond.
Saudia, the national flag carrier of Saudi Arabia, took part in the World Travel Market (WTM) 2025, held in London from November 4 to 6. The exhibition brought together travel and tourism leaders from around the world to discuss innovation and industry trends.
At its interactive pavilion (Stand No. S8-520), Saudia presented its transformation strategy built on fleet expansion, digital innovation, and enhanced guest services. The airline showcased new technologies aimed at improving operational efficiency and elevating passenger comfort.
Pakistan remains a strategic market for Saudia, with rising demand on routes linking major Pakistani cities to Jeddah. The carrier plans to expand frequencies and offer greater connectivity, aligning with growing travel demand from Pakistan for business, leisure, and pilgrimage.
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Visitors at WTM also experienced “SV by Saudia”, the airline’s newly launched fashion and lifestyle brand, introduced during Riyadh Fashion Week 2025. The initiative highlights Saudi creativity and reflects the Kingdom’s broader cultural ambitions under Vision 2030.
Saudia Hajj & Umrah services were another focal point, featuring integrated offerings designed to improve the pilgrimage journey—from booking to spiritual experience. Pilgrims from Pakistan continue to represent one of the largest groups traveling to Saudi Arabia each year, underscoring the airline’s pivotal role in religious tourism.
Saudia’s participation at WTM reinforced its position as a global ambassador for Saudi Vision 2030, promoting tourism, business travel, and cultural exchange while strengthening air connectivity across Asia, Europe, and the Middle East.
