CEO Chromatic Meets PM to discuss anti-smoking initiatives

By: Omed Hajjana

Islamabad: Shariq Khan, Chief Executive Officer (CEO) of Chromatic on Thursday met with Prime Minister Shehbaz Sharif to discuss anti-smoking initiatives. The meeting focused on recognizing Pakistan’s progress in improving tobacco policies.

During the meeting, PM Shahbaz Sharif and health activist Shariq Khan emphasized the urgent need for comprehensive anti-smoking initiatives to address the severe health and socio-economic consequences associated with tobacco consumption.Custom Intelligence Confiscates Smuggled Cigarettes Worth Millions

Shariq Khan presented a letter to the PM on behalf of Mr. Michael Bloomberg, recognizing Pakistan’s efforts in improving tobacco policies at a national level.

Shariq Khan shared the accomplishments Chromatic, along with its partners and with support from the government, has been able to achieve under Bloomberg Philanthropies-funded Campaign for Tobacco-Free Kids.

The PM was informed on the campaign’s pivotal role in addressing tobacco consumption in Pakistan, resulting in an impressive 153% boost in tobacco taxes during the past year.

The discussion aimed to explore potential collaborations between Chromatic and the government to continue the journey towards a smoke-free nation.

Prime Minister Shehbaz Sharif expressed gratitude to Bloomberg Philanthropies, commended Chromatic’s dedication, and reaffirmed the government’s determination to eliminate smoking in the country.

PM Shahbaz Sharif and Shariq Khan emphasized the urgent need for comprehensive anti-smoking initiatives to address the severe health and socio-economic consequences associated with tobacco consumption.

This meeting between Shariq Khan and Prime Minister Shehbaz Sharif signifies a significant step towards a smoke-free Pakistan, highlighting the importance of collaboration between the government and non-governmental organizations. Chromatic’s pioneering campaigns, awareness efforts, and advocacy for tobacco control have led to substantial reductions in smoking rates and improved public health outcomes.