LinkedIn and Amazon DSP Partner for Professional CTV Ads
LinkedIn has entered into a partnership with Amazon Ads to enable advertisers to target professional audiences via Connected TV (CTV) ads using Amazon’s Demand-Side Platform (DSP). This collaboration integrates LinkedIn’s first-party audience data from its extensive member base of over 1 billion professionals with Amazon’s streaming TV inventory.
The new integration allows advertisers to refine their targeting based on job title, industry, seniority, and company information across premium streaming channels. This feature is accessible through Microsoft Monetize, a supply-side platform operated by Microsoft—the parent company of LinkedIn.
Advertisers managing campaigns on Amazon DSP across multiple digital formats, including streaming TV, display, video, and audio, will now have access to LinkedIn’s professional targeting capabilities specifically for CTV ads. This enables marketers to activate LinkedIn and Amazon audience segments within the same campaign, improving efficiency by avoiding fragmented media purchases.
Before this partnership, LinkedIn had facilitated big-screen advertising through deals with partners such as Paramount, Roku, and Samsung Ads. The Amazon DSP collaboration builds on this foundation by offering advertisers greater flexibility in planning, buying, and measuring LinkedIn CTV campaigns.
Internal LinkedIn research indicated that its CTV ads reach B2B audiences 2.2 times more effectively than other CTV platforms and 4.3 times better than traditional linear TV, underlining the targeting precision offered by LinkedIn’s data.
Chris Conetta, Director of Omnichannel Supply at Amazon Ads, highlighted the partnership as a response to advertiser demand for enhanced audience reach and more comprehensive full-funnel marketing strategies. David Roter, Senior Director at LinkedIn, emphasized the importance of streaming TV as a key channel for engaging decision-makers where they spend their time.
The announcement expands on an existing collaboration between Amazon Ads and Microsoft, which was first announced in October 2025. Notably, Amazon DSP has become the preferred transition partner for advertisers who previously used Microsoft Invest following its discontinuation.
Moreover, Microsoft Monetize has been recognized as a preferred supply-side partner in Amazon’s Certified Supply Exchange program. Amazon’s advertising revenue hit $17.2 billion in the first quarter of 2026, marking a 22% increase year-over-year, while LinkedIn’s revenue grew 12% in the fiscal quarter ending March 31.
This partnership was unveiled ahead of Amazon’s third annual TV upfront presentation, scheduled for May 11 at New York’s Beacon Theatre, where the company is expected to showcase premium content offerings and advanced ad technology tools, including AI agents for campaign management.